CREATIVE DIRECTOR & writer of the things
Our social response activation set out to re-imagine the beauty tutorial as we know it, and the results were record-breaking. We teamed up with stylists, models and influencers to recreate red carpet looks in real-time (as celebrities walked down the Golden Globes red carpet).
Role: This project was my baby from concept to day-of directing to case study video.
Cannes Short List - Innovative Use of Social
Creative Director: Matt Zavala Designer: Rachel Tervenski
We set up a social response lab and did it live. An army of artists, stylists, models and influencers recreated Golden Globes looks in real-time, as celebrities walked down the red carpet. We re-invented the beauty tutorial and posted the GIFy how-tos on L'Oreal's new Tumblr. I concepted and directed the experience and wrote the case study video that got us shortlisted at Cannes for "Innovative Use of Social"
Quisque iaculis facilisis lacinia. Mauris euismod pellentesque tellus sit amet mollis.