This interactive installation was a fun experiment in brains and beauty. The 3-screen device resembled a time machine, except it would scan the colors of people passing through Bryant Park and recommend make up looks (available for purchase through a vending-type feature, of course) to complement their unique looks.
My role was to give the device a distinct voice and to write playful, engaging copy to guide users throughout the experience.
Turns out, people liked it! It was shortlisted at Cannes in 2014 and got some hoots from the Art Directors Club and Tomorrow Awards.