A game for those who fancy themselves gourmands. Go4Gourmet is a game that challenges at-home cooks to use 4 ingredients (one being, you guessed it, a McCormick Gourmet spice) to whip up a culinary masterpiece and submit to win big. For the love of digital gameification buzzwords but mostly for playing with food.
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Creative Direction + Writer of the Things
CREATIVE DIRECTOR & writer of the things
McCormick Spices | Digital Gameification
An interactive campaign that called for participants to use four ingredients (one being a McCormick Gourmet Spice) to whip up a culinary masterpiece and submit for a prize.
Role: Conceptual and execution
Creative Directors: Andrew Eaton + Colleen Harlan
Designer: Rachel Mitnick + Rachel Tervenski
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