Brooke Amber Johnson

Street Address

City, State, Zip

Phone Number

Creative Direction + Writer of the Things

CREATIVE DIRECTOR & writer of the things

Brooke Amber Johnson

Screen Shot 2015-11-23 at 11.39.15 PM.png

L'Oréal Paris | Voice Rebrand

Created a new persona, tone of voice and re-branded L'Oreal Paris across all social channels. Basically played with makeup all day, took photos, conceptualized social series, wrote under the pename I crafted, "Camille," and eventually taught other writers how to take on the voice.
Designer: Rachel Tervenski

L'Oréal Paris was looking to more deeply connect with audiences across all of their social media channels, so we gave them a makeover with a newer, more approachable and creative voice/persona named "Camille." I love to gratuitously name things, even internal things, so that was already a big win for me.

I basically got to play with makeup, pitch and create photo, video and interview content, launch their Tumblr page, concept branded content with big name influencers and develop a whole new language which worked to illustrate how beauty is connected to higher realms of confidence and personal identity. Eventually, I oversaw the process of teaching community managers and other writers how to embody Camille.