In the wake of my exit from the agency world, I decided I wanted to only put my energy towards helping small brands I believed in. Common is a great startup that's bringing community living into the modern world—an age-old concept I personally really resonate with. So I created a brand voice, helped with their overall creative direction, wrote a tagline and manifesto—much of which ended up on their site (below).

Since the brand overhaul, Common has raised $23M in funding and has opened properties in SF, D.C. and Chicago with big plans to continue spreading the home sweet home. 

We are Common.
Shared housing that hits home.
A living, breathing place to call your own.
This is home with a heartbeat.
Common is a house that opens many doors,
inviting you to truly live in community,
not just be a part of one.
Co-living, co-eating, co-creating, co-being.
It's a place where home is already made for you.
Drop in, embrace the adventure
and make yourself at home—
This is where the story begins
for those who live life in Common.