Supernatural is the beautifully conscious all natural home cleaning line brought into existence by the founder of Poo~pourri. Suzy and I worked very closely establishing the brand’s tonal and visual essence to launch in October of 2018, where supernatural sold out in under 2 hours on Goop. From tagline to logo to packaging to visual and verbal identity to photoshoot, digital and beyond, this was a full on branding extravaganza complete with awesomesauce like sexual innuendos, good-for-the-earth goodness, sacred geometry and of course, butts.
PHOTO/VIDEO SHOOT (CONCEPT + CREATIVE DIRECTION)
Photographer: Asher Moss with production by Devin Oneill
Videographer: Austin Winchell
Editor: Daniel Walker + Austin Winchell
PACKAGING (CREATIVE DIRECTION + COPY)
Visual Design: Brian Paneccasio, Rachel Tervenski, Allie Hill
WEBSITE (COPY)
Site Design & Creative Direction: Nicole Story
SOCIAL MEDIA (COPY)
TAROT CARDS (CREATIVE DIRECTION + COPY)
Visual Design: Brian Paneccasio, Rachel Tervenski