CREATIVE DIRECTOR & writer of the things
Our social response activation set out to re-imagine the beauty tutorial as we know it, and the results were record-breaking. We teamed up with stylists, models and influencers to recreate red carpet looks in real-time (as celebrities walked down the Golden Globes red carpet).
Role: This project was my baby from concept to day-of directing to case study video.
Cannes Short List - Innovative Use of Social
Creative Director: Matt Zavala Designer: Rachel Tervenski
We set up a social response lab and did it live. An army of artists, stylists, models and influencers recreated Golden Globes looks in real-time, as celebrities walked down the red carpet. We re-invented the beauty tutorial and posted the GIFy how-tos on L'Oreal's new Tumblr. I concepted and directed the experience and wrote the case study video that got us shortlisted at Cannes for "Innovative Use of Social"
